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Unravelling the Strategic Acquisition of Central London's Iconic Hotel Portfolio by Starwood Capital Group: Major Boost to Europe's Luxury Hospitality Industry

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Michael Chen

January 12, 2024 - 12:10 pm

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Starwood Capital Group Secure Significant Stake in London's Luxury Hotel Space

Amid a dynamic backdrop of global real estate investment, Starwood Capital Group, a global private investment giant known primarily for its keen focus on real estate acquisition, has unrolled significant news concerning its most recent venture. Today, the Group has announced via an off-market transaction, a strategic acquisition of a prominent portfolio comprising of ten globally recognised luxury hotels. This portfolio was purchased from the Edwardian Group for an unrevealed price, revealing a new chapter in the world of luxury real estate investments.

An Exemplary Exhibit of Investment Feats

The prestigious hotel portfolio comprises ten hotels which collectively host 2,053 rooms. Despite the transaction, the Edwardian Group retains ownership and operational control over their other noteworthy properties: The Londoner and its two Radisson Collection hotels, The May Fair and The Edwardian Manchester. Following the conclusion of the transaction, these three signature properties will continue to stand apart, further signifying the Group's distinct footprint in the luxury hospitality industry.

A Leap into Future Collaborations

Beyond the simple bounds of an acquisition, this monumental event signifies the dawning of a future beneficial partnership. A newfound collaboration is anticipated between Starwood Capital and the Edwardian Group. As part of this forward-looking relationship, the Edwardian Group is set to maintain operational control over the portfolio, serving as a transitional basis until Starwood Capital has devised its detailed investment plan for the hotels.

Boost to European Hotel Industry

This acquisition not only extends Starwood Capital's illustrious portfolio, but also plays a pivotal role in bolstering its current investments in the European hotel sector. Once the transaction is finalised, Starwood Capital will hold ownership over 47 hotels and approximately 10,000 rooms across Europe, strengthening their dominant position in the thriving European hotel industry.

London: A Global Luxury Hotel Market

Speaking on the acquisition, Tim Abram, Managing Director at Starwood Capital, expressed his delight in securing this exceptional portfolio of Central London freehold hotels. As one of the world's most coveted hotel markets, London offers significant exposure and opportunities, thereby paving the way for Starwood Capital's expansionist strategy. As the Group plans to invest in these hotels significantly, it aims to further enhance their distinctive appeal and customer experience.

Edwardian Group's Growth Vision

Inderneel Singh, CEO of Edwardian Group, stated that following the successful completion of The Londoner's development and a sustained period of strong trading across their portfolio, the transaction offers the Group a strategic opportunity to reposition itself for the next notable wave of growth. He further added: "Our three landmark properties – The Londoner, The May Fair Hotel, and The Edwardian Manchester – are evidence of our enduring commitment to investing in high-end, purpose-built, city-centre luxury hotels and delivering unique experiences to our guests."

Role of JLL and Paul Hastings

The Edwardian Group successfully leveraged JLL's real estate advisory services and Baker McKenzie's legal services for the transaction. Paul Hastings (Europe), LLP was appointed by Starwood Capital for legal representation for the acquisition, further ensuring a smooth transition and secure completion of the acquisition.

Hotels Under the Deal

The following luxury hotels are now part of the Starwood Capital's portfolio:

  • Radisson Blu Edwardian Hampshire Hotel
  • Radisson Blu Edwardian Mercer Street Hotel
  • Radisson Blu Edwardian Bloomsbury Street Hotel
  • Radisson Blu Edwardian Berkshire Hotel
  • Radisson Blu Edwardian Kenilworth Hotel
  • Radisson Blu Edwardian Grafton Hotel
  • Radisson Blu Edwardian Vanderbilt Hotel
  • Radisson Blu Edwardian New Providence Wharf Hotel
  • Radisson Blu Edwardian Heathrow Hotel & Conference Centre
  • Radisson Blu Edwardian Sussex Hotel

Starwood Capital Group: A Beacon of Successful Real Estate Investments

Starwood Capital Group's successful acquisition of the hotel portfolio bolsters its standing as a global leader in private investment. The Group and its affiliates operate 16 offices spanning seven countries, employing over 5,000 individuals worldwide. Starwood Capital Group's total capital since its inception in 1991 stands over $75 billion, and manages assets worth approximately $115 billion at present. Over the past 31 years, the Group and its affiliates have fortified their investment strategy in both private and public markets, thereby enhancing their reputation as an industry leader in global real estate.

Edwardian Group: The UK's Premier Hotel Group

Edwardian Hotels London is among the UK's leading privately-owned hotel groups. Since Jasminder Singh OBE began his career within the hospitality industry in 1977, the group has shown tremendous growth and prominence in the sector. The latest addition to Edwardian Hotels London's portfolio, The Londoner, located at London's Leicester Square, is lauded as the world's first super boutique hotel and boasts 350 bedrooms and suites, six concept eateries, bars, and a stunning ballroom that can accommodate up to 850 guests. The Londoner is also a proud member of Preferred Hotels & Resorts' prestigious Legend Collection.